Shoaib Tahir Qureshi |

Product Design ✦ UX Strategy ✦ AI

Hi, I am Shoaib, a designer who moved from wiring circuits to connecting people through purposeful design.

Featured Projects

A curated mix of enterprise platforms, websites, and digital products crafted with a focus on usability, clarity, and business impact.

Website and brand identity for a consulting company

38%

enhanced audience reach with a refreshed brand and user-focused website.

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Partner onboarding and experience design

25%

faster onboarding through streamlined partner and resellers workflows.

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SaaS Talent & Project-matching platform

2×

more successful matches via optimized talent–project flows for clients and vendors.

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Reporting platform for sustainability efforts

82%

completion rate on the first-ever sustainability reporting platform, enabled by a user-friendly design.

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Enterprise data analytics platform for Engineers

50%

reduction in configuration time with intuitive and no code workflows.

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Website design for a bookkeeping company

20%

more client inquiries and top Google ranking achieved through a clean, user-focused website.

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F-Secure Corporation

Shoaib quickly got up to speed on our Partner Experience project and independently tackled research, analysis, and design tasks. His contributions to our sign-up flows and B2B webpage research provided both immediate value and lasting impact.

✦ Mikko Kemppainen – Lead Designer

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People Cloud

Shoaib served as a valuable UI/UX designer in our core design and development team. He contributed significantly in improving the overall user experience and visual design across desktop and mobile platforms. Shoaib proved to be an easy-going team player contributed positively to team dynamics.

✦ More Karvonen – Tech Lead & CTO

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Nokia Solutions & Networks

Shoaib has exhibited a strong proficiency in UX design, successfully undertaking various responsibilities within the field. He has actively engaged in user research, effectively gathering insights and understanding the needs and preferences of our users.

✦ Erno Kuovalainen – Design Manager

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AMSA Consulting Oy

Shoaib is an exceptional UX designer with great analytical thinking skills and a keen eye for detail. He is equally skilled in conducting user research, and his research insights have always been insightful and have helped to inform our design decisions.

✦ Ataul Ghalib – Founder

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Nokia Solutions & Networks

Shoaib is an exceptional UX designer with great analytical thinking skills and a keen eye for detail. His research insights have helped us to inform our design decisions. Shoaib is an excellent presenter who has a natural ability to communicate complex design concepts to both technical and non-technical stakeholders.

✦ Kirsi Kalenius – Lead Designer

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Recent Articles

A selection of my latest articles where I share insights on design, user experience, and the learnings that shape my work. Each piece reflects my perspectives, observations, and evolving thinking as a designer.