Once a upon a time in Finland, there was a tech guy who deep down had a
secret spark for something more. While working on developing a smart
clothing concept at WISE Lab Tampere University, he stumbled upon a new
world: understanding people’s needs and making things easy to use. It was
like finding a hidden treasure!
Engineer to Designer
So, he took a big leap and became a designer. Now he mixes his tech skills
with his design passion and experience in creating stuff that makes life
simpler for everyone.
Yes, that’s me! Thanks for reading my story.
July 2023 - October 2023
- Contributed to Horizon Europe's research project THEIA-XR,
optimizing human-machine interaction in mobile machinery
focused on XR integration in the cabin.
January 2022 - July 2023
- Conducted UX research for Nokia’s Open Analytics Platform,
collaborating cross-functionally to gather product requirements.
Delivered functional prototypes and transitioned legacy products
to a new design system.
October 2021 - April 2024
- Spearheaded UX design initiatives at People Cloud, leading end-
to-end design work from conducting research to designing
prototypes and giving customer demos.
November 2017 - August 2019
- Contributed to the research work on smart clothing concept where I
conducted a research on building an RFID-based interface for
human-technology interaction. I was a part of three publications in
IEEE Journal & Conferences. (Publications)
I design with purpose - Every design decision I make is driven by a commitment to solving real user
problems. Here’s my journey so far:
UI/UX Design Work
My design portfolio showcases industry experience and coursework projects in Human-Technology
Interaction at Tampere University. My expertise in designing digital products ranges from websites and
mobile applications to enterprise-level and Software as a Service (SaaS) solutions. Throughout my projects, I
have collaborated closely with customers, developers, project managers, and other key stakeholders to
ensure the creation of high-quality user-centric products.
- I collect and analyze user data to inform
design decisions, enhance user satisfaction,
and improve the overall user experience,
ultimately driving engagement.
User Research
- I design seamless and engaging user
interactions that promote intuitive navigation
and effortless usage, creating a positive and
enjoyable experience for users.
Interaction Design
- I create prototypes and wireframes in Figma
to visualize and test design concepts
throughout the product development
process, ensuring alignment with user needs.
Prototyping
- I conduct tests with real users and expert
evaluations to identify and resolve usability
issues, ensuring an optimal and intuitive user
experience.
Usability Testing
- I develop long-term UX strategies that are
aligned with business goals, driving product
innovation and enhancing user satisfaction
through a focus on needs and market trends.
UX Strategy & Vision
- I can help you create detailed user journey
maps and service blueprints, ensuring that
every touchpoint of the service is optimized
for a seamless and efficient user experience.
Service Design
- Here’s how I can help your organization:
- I develop and execute strategic campaigns
designed to boost brand presence and
engagement across social media platforms,
to increase the digital presence
Social Media Marketing
- I create visually compelling and consistent
brand identities that enhance brand
recognition and foster lasting connections
with users.
Branding
- “I had the pleasure of working closely with Shoaib
on the UI design renewal of our platform, and I
really like his way of working. Shoaib has a keen
eye for both aesthetics and usability and our
platform is now easier to use and looks modern
and clear.”
Ulla Roselius
Service Owner, People Cloud
- “Shoaib has exhibited a strong proficiency in
UX design, successfully undertaking various
responsibilities within the field. He has actively
engaged in user research, effectively
gathering insights and understanding the
needs and preferences of our users.”
Erno Kouvalainen
Design Manager, Nokia
Testimonials
- Hear from my colleagues about their experience of working with me and you can verify these from my
LinkedIn profile if you want.
- “Shoaib is an exceptional UX designer with great
analytical thinking skills and a keen eye for
detail. He is equally skilled in conducting user
research, and his research insights have always
been insightful and have helped to inform our
design decisions.”
Kirsi Kalenius-Ruotsalainen
Lead UX Designer, Nokia
- “Shoaib demonstrated a thorough approach
to his work, displaying solid reasoning behind
his UI/UX decisions and consistently delivering
well-thought-out solutions. Shoaib proved to
be an easy-going team player, contributing
positively to team dynamics.”
Pekka More Karvonen
CTO, People Cloud
Illustrations
This flat design collection showcases my ability to create visually appealing, minimalist illustrations. These
elements contribute to an inviting user experience by adding visual interest without clutter. My approach
prioritizes clarity and aesthetic harmony, qualities that I integrate across my UI and UX projects to foster an
enjoyable and cohesive design language. By using simple, clean visuals, I enhance the look and feel of
interfaces, creating an environment that resonates with users and supports brand identity.
- I designed social media ads and marketing material for various events during my part-time gig
at HUBS. Here’s some of my work that can also be seen at HUBS LinkedIn or Instagram pages.
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