Bookkeeping Website
Designed a clear, minimal, and user-friendly website that presents Ecobk’s bookkeeping services with transparency and professionalism for clients in Finland.
✦ Challenge
Business Context
Ecobk’s text-heavy website lacked visual hierarchy and user-friendly navigation, making it hard for potential clients to understand their services and trust the brand. The challenge was to redesign the site to communicate professionalism, build credibility, and simplify the user experience.
Design Goal
Design a clean, intuitive, and visually engaging interface that clearly guides users through services, reinforces brand credibility, and drives business growth.
✦ Team
Collaboration
Partnered with Ecobk’s founder to co-create a website that clearly communicates bookkeeping services. Leveraging workshops and iterative feedback, we shaped a user-focused design that aligns with the brand and business objectives.
✦ Approach
Research & Benchmarking
Conducted research and benchmarking by studying competitor websites and industry trends to uncover best practices in design, service presentation, and navigation.
IA & Content Planning
Designed a clear content structure for Ecobk, organizing sections to showcase key services and ensure intuitive navigation for users.
Design Implementation
Built the Ecobk website on One.com — a fast, affordable, and practical choice for startups. The design emphasized clarity, trust, and usability, balancing a professional visual identity with the agility needed for early-stage growth. Iterated directly on the platform to refine layouts, colors, and hierarchy, ensuring the site effectively communicates ECO BK’s reliability and modern approach to bookkeeping.
Iterative Refinement
Iteratively enhanced the website’s design and functionality, aligning user experience, technical feasibility, and business objectives through ongoing feedback and refinements.
✦ Decisions
Content & Structure
The website was structured to showcase Ecobk’s core services, helping first-time visitors quickly understand their offerings. Section hierarchy and layout were designed to guide users through services smoothly and efficiently.
Navigation & Interaction
We opted for a one-page website structure, where navigation items smoothly scroll to specific sections rather than loading separate pages. This approach ensured a faster, more seamless browsing experience, improving content discoverability and keeping users engaged within a single cohesive flow.
Typography
The website combines Varela Round for headings and Open Sans for body text, creating a modern yet approachable tone. Varela Round’s smooth, rounded edges give headlines a friendly and trustworthy feel — ideal for a bookkeeping service — while Open Sans ensures excellent readability across long-form content and smaller screen sizes. Together, they strike a balance between professionalism and warmth, reinforcing Ecobk’s brand identity as reliable, clear, and easy to work with.
✦ Designs
Practical Implementation
Designed and developed Ecobk’s website on One.com, structuring layouts, refining content, and adjusting visuals through live iterations to create a polished and user-friendly site.
Responsive Optimization
Enhanced mobile responsiveness and site performance, ensuring fast load times, consistent display across devices, and easy readability.
✦ Impact
Website Launch
Delivered a clean, professional website that clearly presents Ecobk’s services and reinforces the brand’s credibility.
Stakeholder Feedback
Received positive feedback from Ecobk’s stakeholders, highlighting the website’s clear presentation of services, intuitive navigation, and professional appearance.
Key Metrics
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Stakeholder-reported increase in inquiries via the website by ~15–20%.
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Visitor engagement improved according to feedback, with clients finding service information faster and more intuitive to navigate.
- Improved search visibility, with Ecobk now appearing at the top of Google results strengthening its online presence.
Strategic Impact
The website now acts as Ecobk’s professional digital presence, clearly communicating services, enhancing client engagement, and strengthening the brand’s credibility in the bookkeeping sector.
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