Product Design UX Research AI

Hi, I’m Shoaib — an engineer turned designer.

I used to wire systems. Now I design purposeful digital products that connect people, technology, and business.

Featured Projects

A curated mix of enterprise platforms, websites, and digital products crafted with a focus on usability, clarity, and business impact.

Recruitment Through Human-AI Collaboration

Designed conversational AI experiences that simplified how candidates and hiring managers navigate the hiring journey.

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Website & Brand Identity for a consulting company

Enhanced audience reach with a refreshed brand and user-focused website.

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Partner Onboarding & Experience Research

Faster & efficient onboarding through streamlined partner and resellers workflows.

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SaaS Talent & Project-Matching Platform

2× more successful matches via optimized talent-project flows for clients and vendors.

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Reporting Platform for Sustainability Efforts

82% completion rate on the first-ever sustainability reporting platform, enabled by a user-friendly design.

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Enterprise Data Analytics Platform for Engineers

Reduction in configuration time and use-case creation with intuitive and no code workflows.

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Website Design for a Bookkeeping Company

More frequent client inquiries and top Google ranking achieved through a clean, user-focused website.

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What people I’ve worked with say

Perspectives from colleagues and leaders across the teams I’ve worked with.

Nokia Solutions & Networks 01

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Shoaib is an exceptional UX designer with great analytical thinking skills and a keen eye for detail. His research insights have helped us to inform our design decisions. Shoaib is an excellent presenter who has a natural ability to communicate complex design concepts to both technical and non-technical stakeholders.

Kirsi Kalenius Lead Designer

AMSA Consulting Oy 02

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I recommend Shoaib for any UX or Product Design role. He led the design of the company’s website and contributed to the overall brand identity and digital presence. He has been professional, proactive, and a valuable collaborator.

Ataul Ghalib Founder

Nokia Solutions & Networks 03

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Shoaib has exhibited a strong proficiency in UX design, successfully undertaking various responsibilities within the field. He has actively engaged in user research, effectively gathering insights and understanding the needs and preferences of our users.

Erno Kuovalainen Design Manager

People Cloud 04

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Shoaib served as a valuable UI/UX designer in our core design and development team. He contributed significantly in improving the overall user experience and visual design across desktop and mobile platforms. Shoaib proved to be an easy-going team player and contributed positively to team dynamics.

More Karvonen Tech Lead & CTO

F-Secure Corporation 05

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Shoaib quickly got up to speed on our Partner Experience project and independently tackled research, analysis, and design tasks. His contributions to our sign-up flows and B2B webpage research provided both immediate value and lasting impact.

Mikko Kemppainen Lead Designer

Recent Articles

A selection of my latest articles where I share insights on design, user experience, and the learnings that shape my work. Each piece reflects my perspectives, observations, and evolving thinking as a designer.