Data Analytics Platform

Business Challenge

Nokia wanted to introduce a next-generation analytics solution that would minimize dependency on expert teams and enable service engineers to quickly detect issues, diagnose network problems, and make data-driven decisions. The challenge was to design a scalable, intuitive product that could serve different user roles with varying levels of technical expertise.

Design Goal

Create a role-based, intuitive analytics experience that simplifies complex workflows, reduces time-to-insight, and supports Nokia’s vision of delivering intelligent, user-centered network analytics solutions.

Requirements & Domain Understanding

Before designing, I conducted an expert UX review of existing tools used in the industry to understand gaps, mental models, and expectations of engineering users. This helped define the foundational UX principles for the product.

Engaged with Service Engineers and Analysts to understand key tasks, decision-making patterns, and pain points in their daily workflows. Insights were translated into user needs, product requirements, and role-based use cases.

Role-Based Workflow Mapping

Mapped end-to-end workflows for Service Engineers and Analysts to ensure the product supported their distinct operational goals—ranging from monitoring and troubleshooting to running data-driven investigations.

Design System Setup

Initially designed in Sketch, the product underwent a major shift as Nokia transitioned to Figma and a new design system. I took responsibility for redesigning the entire UI concept in Figma, integrating the evolving design system components in phases while aligning with updated branding guidelines. The process required careful planning, iteration, and collaboration with developers to maintain consistency and scalability. It was a significant learning curve — strengthening my skills in systematizing design, handling incremental component adoption, and adapting quickly to evolving frameworks — ultimately resulting in a cohesive, modern UI aligned with Nokia’s brand and design standards.

Prototype & Iterative Design

Role-Based Experience Design

This decision ensured that complex enterprise data could be accessed efficiently and intuitively, reducing cognitive load and improving task completion across roles. By aligning UI patterns and components with the design system, we maintained consistency while offering personalized experiences that supported the unique workflows of each role.

Insight-led Interaction Model

Shifted the experience from “data drill-down” to “insight first, diagnose second”, helping users detect anomalies, understand root causes, and take action faster.

Templates availability

Scalable Design Architecture

Laid the foundation of a component-based UI together with another designer for future expansion of the platform, ensuring new modules and features could be added without compromising usability.

Foundational Product Screens & Workflows

Designed core user journeys such as:

• Use case creation from scratch

• User case creation with templates available to fast-track the process and save time of the services engineers

• Data analysis workflows

• Use case configuration and implementation

Prototype for Validation

Built prototypes for stakeholder demos and engineering alignment, enabling clarity before development.

Concept Validation Success

The product concept received strong early validation from engineering and business stakeholders, with a 4.5/5 rating for clarity, usability, and alignment with user needs.

User Efficiency & Independence

Workflows designed reduced dependency on expert data teams and improved users’ ability to derive insights independently — estimated ~50% reduction in time-to-insight for core tasks.

Strategic Alignment with Nokia’s Vision

The work contributed to Nokia’s broader goal of delivering intelligent, user-centered analytics capabilities as part of its cloud-native services product portfolio.