Partner & Resellers Onboarding

Objective

Enhance the partner and reseller onboarding experience to make it more seamless, efficient, and aligned with F-Secure’s goal of becoming the world’s leading cybersecurity provider.

Business Challenge

The existing onboarding process was fragmented across multiple touchpoints and inconsistent in communication, causing confusion for partners and internal teams. The experience needed a clear structure, visual consistency, and a sense of progress to reduce friction and increase engagement.

Design Goal

Create a cohesive, user-friendly onboarding journey that reflects F-Secure’s brand values of trust and simplicity, while supporting scalability across B2B and B2B2C partnerships.

Research & Discovery

Conducted stakeholder and partner interviews to understand user needs, motivations, and challenges. This helped define key problem areas and opportunities for improvement.

Benchmarking

Performed a detailed competitive analysis of other cybersecurity and SaaS onboarding experiences to identify best practices in clarity, flow, and tone.

Design & Iteration

Focused on improving F-Secure’s partner and reseller onboarding journey through competitor research and user insights. Designed prototypes and workflows to streamline processes, enhance clarity, and deliver a more efficient, intuitive experience for partners and resellers.

Stakeholder Demos

Continuously refined the website’s look and functionality through quick iterations, balancing UX best practices with technical constraints and business priorities.

Simplified Onboarding Flow

Streamlined the partner onboarding process by consolidating steps and removing friction, enabling users to complete setup faster and more intuitively.

Contextual Guidance

Added in-line guidance and contextual cues throughout the journey, providing the right information at the right moment to reduce errors and improve usability.

Personalization for Partner Types

Tailored workflows, dashboards, and interactions for different partner roles, ensuring relevance, efficiency, and a more engaging experience for each user type.

Partner & Consumer Language

Differentiated communication for partners and end-users: partner-facing content uses precise, workflow-oriented terminology, while consumer-facing messaging remains simple and approachable, ensuring clarity and relevance for each audience.

Journey Flows

Mapped partner and reseller workflows to create clear, intuitive onboarding journeys. Focused on minimizing friction, guiding users step-by-step, and ensuring role-specific experiences.

Design System Components

Leveraged existing design system components and created a few customized elements where needed to support unique onboarding requirements, maintaining consistency and scalability across the platform.

Prototype & Validation

Built interactive prototypes to test and refine onboarding flows, gathering stakeholder feedback and iterating based on real-world scenarios to ensure usability, efficiency, and clarity.

The enhanced onboarding experience successfully streamlined the partner journey, improved usability, and established a unified structure that reduced confusion and friction.

Results

Based on stakeholder testing and evaluations, the redesigned onboarding journey is expected to:

• • Reduce partner onboarding time by ~30%.

  • Improve clarity and engagement across all stages of the process.

  • Decrease support requests from new partners.

  • Receive positive internal feedback from sales and marketing teams on flow efficiency and visual clarity.

Strategic Impact

The redesigned onboarding journey contributed to F-Secure’s larger vision of building a strong, trusted global partner network — one that reflects its leadership in cybersecurity and user experience excellence.